are bulova watches a good investment
Investment Guide

Are Bulova Watches a Good Investment

With a history dating back to 1875 when Joseph Bulova opened his first store in New York City, Bulova has cemented itself as a cornerstone in the watch industry· The brand’s rich legacy is marked by pioneering achievements, such as introducing the first fully electronic watch and the timepiece worn on the moon·

Limited Edition Lunar Pilot
  • Limited Edition Appeal: Recent examples like the Lunar Pilot Chronograph “50th Anniversary of Apollo 15” (released in 2022) saw initial retail prices of $995 but now fetch upwards of $2,000 on the secondary market, showcasing the potential for value appreciation in limited-edition models.
  • Vintage Market Strength: According to the Wristwatch Revival 2023 Price Trends Report, vintage Bulova Accutrons, particularly the “Devil Diver” and “Deep Sea” models, continue to experience significant price increases, exceeding initial estimations.
  • Brand Collaborations: Collaborations with renowned designers and brands like Frank Lloyd Wright and The Simpsons can infuse contemporary styles with collectible appeal, as seen with the recent Frank Lloyd Wright Fallingwater Automatic.

Craftsmanship and Quality

Bulova watches stand out as a sound investment due to their impeccable craftsmanship and quality· Meticulously crafted with high-quality materials, each watch undergoes rigorous testing to ensure precision and durability· This commitment to detail makes Bulova watches highly coveted among collectors·

While Bulova offers accessible entry points, remember that higher-end models with precious metals, intricate complications, or limited production runs will naturally command higher prices.

Timeless Designs

Renowned for designs that transcend fleeting trends, Bulova watches cater to diverse tastes, offering classic dress watches and sporty chronographs· The brand’s dedication to creating timeless pieces positions Bulova as a reliable investment for those seeking enduring style·

Value Retention

Investing in a Bulova watch proves to be a wise financial move, given the brand’s track record of value retention· While all investments carry some degree of fluctuation, Bulova watches, particularly limited editions or vintage models, have demonstrated significant appreciation over time·

While value retention is important, consider the inherent value a Bulova watch can hold. The Oceanographer “Devil Diver”, worn by astronaut David Scott on the moon, exemplifies how certain models transcend mere financial worth and hold historical significance.


Unlike some luxury brands, Bulova provides a range of watches at affordable price points· This accessibility allows enthusiasts and collectors to invest in a Bulova timepiece without compromising on quality· Despite their affordability, Bulova watches maintain the brand’s high standards·

Warranty and Customer Service

Bulova reinforces the quality of its watches by offering a comprehensive warranty on all timepieces· This assurance provides buyers with peace of mind, knowing their investment is safeguarded· The brand’s commitment to excellent customer service further enhances the overall ownership experience·

  • Condition and provenance: A well-maintained watch with original box and papers will generally retain more value than one without. Vintage models with documented history further enhance their appeal.
  • Market fluctuations: Like any investment, the watch market experiences ebbs and flows. Diversifying your collection and focusing on models with strong historical or design elements can mitigate risk.

In Conclusion

In summary, considering the legacy, craftsmanship, timeless designs, value retention, affordability, and customer service, investing in a Bulova watch emerges as a prudent choice· Whether for daily wear or as a collector’s item, Bulova offers a diverse range of options that seamlessly blend style, quality, and value·

Frequently Asked Questions

Are Bulova watches considered luxury watches?
Bulova watches are not classified as luxury watches, yet they offer high-quality craftsmanship and timeless designs at affordable prices·

Can Bulova watches be passed down as heirlooms?
Yes, owing to their durability and value retention, Bulova watches are often passed down as cherished heirlooms·

Are Bulova watches suitable for everyday wear?
Indeed, Bulova watches are designed to withstand daily use, proving durable for everyday wear·

Do Bulova watches require regular maintenance?
Like any mechanical watch, Bulova watches benefit from regular maintenance every 3-5 years to ensure optimal performance·

Can I sell my Bulova watch in the future?
Yes, Bulova watches can be sold in the future, and depending on the model, condition, and market demand, one may even turn a profit·

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